1.The gold miners needed strong trousers, that were both very easy to wash and comfortable to wear.2.The material for Levi Strauss's trousers was bought from a mill in New Hampshire, USA.3.The word denim comes from serge de Nimes, meaning 'serge from Nimes'. 4.The jeans became popular in Europe because of a magazine advertisement that showed that jeans were worn every day in the USA.5.The people in the launderette in the jeans advertisement were shocked because a man took off his jeans in public.6.The result of the advertisement was that the sales of that particular brand of jeans increased by 800 per cent.
